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Brand tool · Identity

视觉识别

A visual direction that makes the strategy visible.

From the strategy, the engine proposes a coherent visual direction, logo concepts, colour, type and art direction, as a system you can brief a designer with or run with.

自助起步 → 与我们的团队合作
视觉识别

运作方式

You bring a little. The engine gives back a lot, on strategy and in your voice.

What you bring
  • Your strategy and personality
  • Any assets or constraints you have
  • Where the brand shows up most
What Cites X returns
  • Logo and wordmark directions
  • A colour palette and type pairing
  • Art-direction and usage notes as a mini system

Visual identity in the real world

3 ways teams put it to work, with the output they get.

与创意一样锐利的外观
Startup

与创意一样锐利的外观

Input一家策略强、标识弱的初创公司。
Output三个识别方向,各自对应一个支柱,可随时交付执行。
Consistency across markets
酒店业

Consistency across markets

InputA group where every property looks different.
OutputOne flexible system that still lets each place feel local.
From deck to real world
餐饮

From deck to real world

InputA brand that looks good on slides, not on a cup.
OutputArt direction for packaging, signage and the feed.

This is a handful of examples. In the platform, 视觉识别 adapts to your brand, your market and your moment. See it on your own brand →

More brand tools

The brand platform is a full toolkit. Explore the rest.

品牌策略 定位 命名 语言识别 品牌叙事 受众与人物画像 竞争优势 信息工具包 活动概念 品牌重塑与焕新 面向 AI 的品牌 名称与可用性查询

化理念为影响力

Put Visual identity to work

几分钟即可自助起步,或引入我们的团队。上线初期仅限受邀使用。