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Brand tool · Identity

Identiti visual

A visual direction that makes the strategy visible.

From the strategy, the engine proposes a coherent visual direction, logo concepts, colour, type and art direction, as a system you can brief a designer with or run with.

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Identiti visual

Cara ia berfungsi

You bring a little. The engine gives back a lot, on strategy and in your voice.

What you bring
  • Your strategy and personality
  • Any assets or constraints you have
  • Where the brand shows up most
What Cites X returns
  • Logo and wordmark directions
  • A colour palette and type pairing
  • Art-direction and usage notes as a mini system

Visual identity in the real world

3 ways teams put it to work, with the output they get.

Rupa setajam ideanya
Startup

Rupa setajam ideanya

InputSebuah syarikat pemula dengan strategi yang kukuh tetapi logo yang lemah.
OutputTiga hala tuju identiti, setiap satu terikat pada satu tunjang, sedia untuk ditaklimatkan.
Consistency across markets
Hospitaliti

Consistency across markets

InputA group where every property looks different.
OutputOne flexible system that still lets each place feel local.
From deck to real world
Makanan & minuman

From deck to real world

InputA brand that looks good on slides, not on a cup.
OutputArt direction for packaging, signage and the feed.

This is a handful of examples. In the platform, Identiti visual adapts to your brand, your market and your moment. See it on your own brand →

More brand tools

The brand platform is a full toolkit. Explore the rest.

Strategi jenama Pemposisian Penamaan Identiti verbal Naratif jenama Audiens & persona Kelebihan daya saing Kit pemesejan Konsep kempen Penjenamaan semula & penyegaran Jenama untuk AI Semakan nama & ketersediaan

Idea menjadi pengaruh

Put Visual identity to work

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