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Earned media for the AI-answer era

Become the answer AI gives.

Your buyers ask ChatGPT, Claude and Perplexity before they ask anyone else. Cites X builds your brand, earns the coverage, and turns you into the source AI cites, with AI at every step. Use it yourself, or bring in our team.

Get your free AI Visibility Score → Work with our team

International reach across North America and Europe, with a sharpened specialty in Asia and Latin America.

A brand strategist in a Singapore studio
AI at every step · strategy to citation

Sharpened where other platforms guess.

AsiaLatin AmericaNorth AmericaEurope35+ markets, in-language

Live AI visibility scan

Buyers now ask AI who to trust. Are you the answer?

See whether ChatGPT, Perplexity and Gemini name your brand when buyers ask, who gets named instead, and the pitch that fixes it.

Your score and rank What buyers ask AI Who AI names instead

Free. Results in about 30 seconds. We never share your info.

AI Visibility Scorecard
acme.co · demo
0
/ 100
Overall AI visibility
Scanning the engines…
Checking how often AI answers name your brand.
Visibility by engine
Cites X
Find the gap. Win the coverage. Become the answer.

Define, build, refine

Your brand first. Everything else follows.

We help you define, build and refine the brand, the positioning, the message and the voice, and then keep every pitch, story and page true to it. Serious capability under the hood, calm and fast on the surface. You see the decision, not the machinery.

  • One clear workflow, not a wall of buttons
  • Grounded in evidence, so nothing overclaims
  • Shows its reasoning, you stay in control
A team reviewing brand analytics

How it works · click any step

Brand is the top of the funnel.

The work starts with the thinking that lets a business be built or reinvented, brand strategy, development and identity, and only then flows down into the PR that carries it. Everything below the brand stays true to it.

00

Brand

Strategy, development, identity

Explore →
01

Content

Owned media, on brand

Explore →
02

Pitch

Earned media, on message

Explore →
03

Coverage

The placement lands

Explore →
04

AI citations

Become the answer

Explore →
AI at every step Multiple specialised AIs work in tandem, so each market gets a native result, not a translation.
A founder in Latin America

Sharpened where others guess

Global reach, sharper in the markets others miss

We cover North America and Europe with AI and a strong contact base. Where we go deeper than anyone is Southeast Asia and Latin America, two markets most platforms treat as an afterthought, because we put more dedicated AIs on them.

  • In-language content and pitches, not translations
  • Local desks and reporters, kept current
  • Region-aware compliance on every send
Latin America → Southeast Asia →

Built on a track record, not a pitch

The team behind Cites X has been building brands and launching startups for decades, across three continents.

1989Building brands since
1992Launching startups since
3Continents: US, Europe, Asia
35+Markets, in-language
475Media outlets mapped
23,000+Reporters tracked

A studio's craft, now a platform. Read our story →

How we compare

AI-driven, self-serve, and far faster than the old way. See the full breakdown on the compare page.

 Cites XCisionMuck RackPrezlyTraditional agency
Brand strategy includedYesNoNoNoYes
Self-serve, same-dayYesPartlyPartlyYesNo
AI at every stepYesAdd-onAdd-onLimitedRarely
SE Asia + Latin America depthDeepThinThinThinVaries
See how AI answers cite youYesNoNoNoNo
Time to first campaignMinutesDaysDaysDaysWeeks to months
Typical costFrom $99/mo$7k+/yr$5k+/yr$290+/mo$5k to $50k+/mo

Comparison based on publicly available information, October 2026. Product names and trademarks belong to their respective owners.

Built for how you grow

A page for each, self-serve or with our team. The same platform underneath.

Corporate

Reputation & IR

Positioning, announcements and crisis, kept on message across markets.

See more →
Beauty

Brand & launch

Launch stories and founder profiles that land with the right editors.

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F&B

Openings & growth

Local buzz and national coverage, in each market's own voice.

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Web3

Trust & clarity

Turn a complex product into a story credible outlets will run.

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Hospitality

Destination demand

Brand and coverage that fill rooms and tables, season after season.

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Re-branding

Reinvention

Reposition a business and carry the new story to the market, fast.

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Perfect for agencies, startups and founders, and nonprofits, as a self-serve platform or a managed engagement.

Ideas worth citing

Playbooks on brand, PR, and getting cited by AI. Read the blog →

AI visibility

Why buyers now ask AI who to trust, and what to do about it

The shift from search to answers, and how to become the cited source.

Read → Brand strategy

Brand before PR: the order most teams get backwards

Why the funnel starts with strategy, and how to build it in a day.

Read → Nonprofits

A self-serve PR stack for lean nonprofit teams

How small teams earn real coverage without an agency budget.

Read →

The Wire · updating daily

What the industry is reading, today.

See the feed →
This map shows you which NYC restaurants are owned by private equity
Food & Drink

This map shows you which NYC restaurants are owned by private equity
Google’s AI Mode won’t say Biden won the 2020 election in the U.S. But abroad, it’s a different story
AI

Google’s AI Mode won’t say Biden won the 2020 election in the U.S. But abroad, it’s a different story
This company wants to use AI to reverse aging — here’s how
AI

This company wants to use AI to reverse aging — here’s how
Paga processes $1.5bn monthly, unfazed by fintech competition — CEO
Fintech

Paga processes $1.5bn monthly, unfazed by fintech competition — CEO

Field Guides

Long-form books on brand, PR, and getting cited by AI. Free to read. Browse the shelf →

The GEO Playbook cover

New · AI Visibility

The GEO Playbook

How to become the answer AI gives

Buyers ask AI who to trust. This is the PR playbook for winning the coverage that makes you the cited answer, not just measuring whether you are.

Read it free →
The Asia Media Map cover The Asia Media Map Share of Answer cover Share of Answer Brand Before PR cover Brand Before PR The Self-Serve PR Stack cover The Self-Serve PR Stack From Clips to Pipeline cover From Clips to Pipeline The Reactive PR Playbook cover The Reactive PR Playbook The AI PR Operating System cover The AI PR Operating System

Two ways to grow with us

Run it yourself, or bring in our team for strategy and custom builds. Most clients do both.

Self-serve platform

Do it yourself, in minutes

Everything a branding and PR team needs, as software you drive. Sign in, build the brand, and ship coverage the same day.

  • Brand strategy and identity, guided by AI
  • Content, newsroom, pitching and outreach
  • See how AI answers cite you, and improve it
  • From $99/mo, billed annually
Request access →
Consulting & custom

Bring in our team

When you want a partner, we run the strategy with you and build custom tools on top of the platform. Far faster than a traditional agency.

  • Brand strategy and re-branding engagements
  • Managed campaigns across your markets
  • Custom applications and integrations
  • Agency and enterprise retainers
Talk to us →

Simple pricing

Priced to be the obvious choice. See full pricing →

Solo

$99/mo

A founder or in-house lead running their own PR. About $3.30 a day.
Agency

$499/mo

A book of clients. Under $50 a client a month across ten.
Network

$399/seat

Ten or more seats, 20% off each. For networks and enterprises.

Ideas into influence

Build the brand. Win the coverage.
Become the answer.

Start self-serve in minutes, or bring in our team. Invitation-only during launch.

Request access → Talk to us

Answers

Frequently asked

What is Cites X?
Cites X is an AI brand and PR platform. It builds your brand strategy, turns it into news angles and content, pitches the right journalists from your own mailbox, and reads how AI answer engines cite the coverage, so your brand becomes the answer AI gives.
How does Cites X help my brand get named by AI like ChatGPT, Perplexity or Gemini?
It earns the credible, well-structured coverage those engines retrieve and cite, then tracks whether ChatGPT, Perplexity and Gemini actually name you, and who they name instead, so you can close the gap. That practice is called generative engine optimization, or GEO.
What is GEO, generative engine optimization?
GEO is getting your brand cited in the answers AI assistants give, the way SEO got you ranked in search results. Cites X is built around it: brand, to earned coverage, to AI citations, in one platform.
Who is Cites X for?
Founders, in-house marketing and PR leads, and agencies, with a focus on Asia, North America, Europe and Latin America. You can run it yourself or bring in the Cites X team.
How is Cites X different from a traditional PR agency?
A traditional agency sells hours. Cites X gives you the whole workflow as software: strategy, journalist targeting from a live reporter archive, drafted pitches, an outcome loop that learns from every reply, and an AI-citation reading after each placement, at a fraction of the cost.
How much does Cites X cost, and is there a trial?
Plans start at 99 US dollars per month for a solo operator, 499 for an agency desk, and 399 per seat for networks of ten or more, billed annually, with a one-month trial. You can begin on the free tier and add paid capabilities only when you need them.
Which markets and languages does Cites X cover?
Cites X is Asia-first, led from Singapore and Hong Kong, with strong North America, Europe and Latin America coverage, and the public site runs in twelve languages.
Does Cites X send pitches from my own mailbox?
Yes. You connect your own Gmail or Microsoft 365 by secure sign-in, and each pitch sends from your real inbox, so a journalist receives a normal personal email from you, never a mass blast.
What is the AI Citation Lens?
The AI Citation Lens is the monitoring tool that checks whether AI answer engines name your brand, tracks your share of voice against competitors, and shows which coverage AI is actually citing, so you can see your GEO progress over time.
How does Cites X find the right journalists to pitch?
It searches a live, global reporter archive by beat, market and recent coverage, ranks the best matches for your story, and explains why each one fits, so you pitch the people most likely to write about you.
Can I run Cites X myself, or do I need an agency?
You can run the whole workflow yourself in the software, with AI doing the heavy lifting at each step. If you would rather it be done for you, the Cites X team can run it as a managed service.