Request access →
Industries  /  Beauty

Industries · Beauty

Launches editors actually cover

Launch stories and founder profiles that cut through a crowded category and reach the right desks.

Start self-serve → Work with our team
Launches editors actually cover

Launch narrative

A story angle, not a product blast.

Founder profile

Position the person behind the brand.

Editor fit

Match beauty and lifestyle desks that convert.

Templates, ready on day one

Launch stories and founder profiles, built to earn editor attention.

Product launch storyA launch told as a story editors cover, not a product blast.Ready to use
Founder profilePosition the person behind the brand for features and profiles.Ready to use
Seasonal dropCollections and limited editions, timed to the beauty calendar.Ready to use
Ingredient & claims explainerSubstantiated claims, written clearly and compliantly.Ready to use
Retail partnershipStockist and retailer news that signals momentum.Ready to use
Gifting & influencer briefA clean brief that gets your product into the right hands.Ready to use
Award submissionEntries that make the strongest case for your work.Ready to use
Editor pitch noteA short, personal note that gets a reply from beauty desks.Ready to use

Every template is a starting point, not a straitjacket. Each one drafts itself from your brand, then you shape it. See how the brand engine works →

Streamlined, so it does the work for you

From a short interview to a published, on-brand document

You answer a few questions once. After that, every announcement, update and statement drafts itself from your own strategy, voice and facts. You come back in as the editor, not the author.

01
InterviewA short AI interview captures your goals, voice and facts.
02
Brand brainIt builds your strategy, message house, voice and a living document library.
03
Auto-draftTemplates fill themselves from your brand brain, on strategy.
04
Make it yoursEdit any line, or write a rough version and click Rewrite.
05
On-brand checkAI matches every draft to your voice, messaging and identity.
06
Review & publishApprove as editor, then send to press or make it live.
AI at every step You stay in control. Nothing goes out until you click send.

Write it rough. We make it on-brand.

Type a plain note and click Rewrite. The AI matches your voice, messaging and brand identity, every time.

What you type

We are launching a new serum with vitamin C, it is really good for glow. Tell beauty editors.

Rewrite
What goes out

Our new vitamin C serum is formulated for visible radiance, with a stabilised 15 percent concentration suited to sensitive skin. It marks the next step in our clean, results-first range. Available from November, with samples ready for review.

Same meaning, your voice, press-ready. Then you review and approve, as the editor.

Ideas into influence

Ready to put Beauty to work?

Start self-serve in minutes, or bring in our team. Invitation-only during launch.

Request access → Talk to us