Ideas worth citing
Playbooks on brand strategy, PR, and getting cited by AI. Practical, no fluff, written for teams that want to move fast.
We are opening Cites X in private beta, starting in Singapore and Hong Kong. The thesis: buyers now ask AI who to trust, and winning that answer starts with brand, then earned media, in the markets global tools cover thinnest.
October 2026 · 5 min read
We mapped thousands of reporters across global outlets. Only about one in eight publishes a findable public contact. Here is what that means for getting covered, and cited by AI.
October 2026 · 5 min read
Buyers now ask AI tools who to trust. Here is how to become the answer ChatGPT, Claude and others cite.
October 2026 · 4 min read
Chasing press before fixing your brand wastes both. Get the order right, and your PR finally lands.
October 2026 · 4 min read
How Cites X turns a brand strategy into AI citations, in five steps: strategy, angle, content, pitch, coverage.
October 2026 · 4 min read
Skip the six-week branding project. Build a clear, usable brand strategy in a day, then put it straight to work.
October 2026 · 4 min read
Share of answer is how often AI tools name you to buyers. Here is what it means and how to raise it.
October 2026 · 4 min read
SEO ranks pages. GEO earns citations in AI answers. Learn the difference and why brand drives both.
October 2026 · 4 min read
Run brand-led PR yourself, without an agency retainer or a full-time comms hire.
October 2026 · 4 min read
Tell your story and earn coverage without diverting money from the mission.
October 2026 · 4 min read
Southeast Asia is many markets, not one, and here is how to pitch it without wasting a single send.
October 2026 · 4 min read
Translation is not localisation: here is how to earn real coverage across Latin America's markets.
October 2026 · 4 min read
One page that turns your brand strategy into pitches, content and coverage that always sound like you.
October 2026 · 4 min read
What earns a reply from Asian tech reporters, and the common mistakes that get your email deleted.
October 2026 · 4 min read
A practical playbook for re-branding without losing the customers, press and AI visibility you already earned.
October 2026 · 4 min read
How beauty brands earn editor attention in a crowded category: build the brand first, then pitch the right writers.
October 2026 · 4 min read
How to turn a single local food or restaurant opening into regional and national press coverage.
October 2026 · 4 min read
How Web3 projects win serious press: explain the product in plain language and build a brand that signals trust.
October 2026 · 4 min read
How agencies use AI to serve more clients at the same standard, keeping human judgement where it counts.
October 2026 · 4 min read
Move PR measurement beyond clips to AI citations and pipeline, and turn coverage into a growth channel you can steer.
October 2026 · 4 min readIdeas into influence
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