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Brand tool · Rebrand

Rebrand & refresh

Reinvent the brand, and bring everyone with you.

The engine runs a rebrand end to end, new strategy, name and identity if needed, then the rollout and announcement, so the change lands with customers, press and AI alike.

Start self-serve → Work with our team
Rebrand & refresh

How it works

You bring a little. The engine gives back a lot, on strategy and in your voice.

What you bring
  • Why you are changing
  • What must stay and what can go
  • Your customers, team and timeline
What Cites X returns
  • A new strategy and identity direction
  • A rollout plan for team and customers
  • An announcement and a record reset for search and AI

Rebrand & refresh in the real world

3 ways teams put it to work, with the output they get.

Grown past the old name
Corporate

Grown past the old name

InputA company the old name no longer fits.
OutputA rebrand that explains the growth, not just a new logo.
A merger of two brands
Professional services

A merger of two brands

InputTwo firms becoming one.
OutputA single brand that honours both and confuses no one.
Keep the customers, change the look
Food & beverage

Keep the customers, change the look

InputA loved local brand that needs a refresh.
OutputA refresh that keeps the loyalty and adds the shine.

This is a handful of examples. In the platform, Rebrand & refresh adapts to your brand, your market and your moment. See it on your own brand →

More brand tools

The brand platform is a full toolkit. Explore the rest.

Brand strategy Positioning Naming Verbal identity Visual identity Brand narrative Audience & personas Competitive edge Messaging kit Campaign concepts Brand for AI Name & availability check

Ideas into influence

Put Rebrand & refresh to work

Start self-serve in minutes, or bring in our team. Invitation-only during launch.

Request access → Talk to us