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Brand tool · Naming

Naming

Names and taglines worth saying out loud, with the checks done.

Generate, shortlist and pressure-test names and taglines against your strategy, your market and plain availability, so you choose with confidence, not a gut call.

Start self-serve → Work with our team
Naming

How it works

You bring a little. The engine gives back a lot, on strategy and in your voice.

What you bring
  • Your strategy and the feeling you want
  • Languages and markets it must work in
  • Names you already like or want to avoid
What Cites X returns
  • A shortlist of names with the reasoning
  • Taglines that fit your voice
  • First-pass checks on domains and obvious clashes

Naming in the real world

3 ways teams put it to work, with the output they get.

A name that travels
Food & beverage

A name that travels

InputA cafe expanding from one city into the region.
OutputA shortlist that reads well in three languages, with a clear favourite.
A tagline that does work
Corporate

A tagline that does work

InputA B2B brand with a slogan nobody remembers.
OutputThree taglines tied to the strategy, each earning its place.
A sub-brand without the confusion
Beauty

A sub-brand without the confusion

InputA house launching a second line.
OutputA naming system that keeps the family clear and the new line distinct.

This is a handful of examples. In the platform, Naming adapts to your brand, your market and your moment. See it on your own brand →

More brand tools

The brand platform is a full toolkit. Explore the rest.

Brand strategy Positioning Verbal identity Visual identity Brand narrative Audience & personas Competitive edge Messaging kit Campaign concepts Rebrand & refresh Brand for AI Name & availability check

Ideas into influence

Put Naming to work

Start self-serve in minutes, or bring in our team. Invitation-only during launch.

Request access → Talk to us