Brand tool · Identity

Визуальная айдентика

A visual direction that makes the strategy visible.

From the strategy, the engine proposes a coherent visual direction, logo concepts, colour, type and art direction, as a system you can brief a designer with or run with.

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Как это работает

You bring a little. The engine gives back a lot, on strategy and in your voice.

What you bring

Your strategy and personality
Any assets or constraints you have
Where the brand shows up most

What Cites X returns

Logo and wordmark directions
A colour palette and type pairing
Art-direction and usage notes as a mini system

Visual identity in the real world

3 ways teams put it to work, with the output they get.

Startup

Облик, такой же острый, как идея

InputСтартап с сильной стратегией и слабым логотипом.

OutputТри направления айдентики, каждое привязано к опоре, готовые для передачи в работу.

Гостеприимство

Consistency across markets

InputA group where every property looks different.

OutputOne flexible system that still lets each place feel local.

Еда и напитки

From deck to real world

InputA brand that looks good on slides, not on a cup.

OutputArt direction for packaging, signage and the feed.

This is a handful of examples. In the platform, Визуальная айдентика adapts to your brand, your market and your moment. See it on your own brand →

More brand tools

The brand platform is a full toolkit. Explore the rest.

Идеи во влияние

Put Visual identity to work

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