Case study · Food & beverage · Client confidential
The world's most coveted pepper · Concept and research · Client confidential · Concept
一种地理标志胡椒，比肩香槟和大吉岭，并配以与之相称的定位。客户名称保密。
Kampot pepper holds a Geographical Indication, the same protected status as Champagne, Parmigiano-Reggiano and Darjeeling, and commands five to ten times the price of commodity pepper. It has never had a brand to match. We did the positioning and the research. The client stays unnamed.
The structural problem is familiar: Cambodia produces the raw material and the world buys it without knowing its name, so the premium flows to intermediaries instead of the farmers and processors.
The positioning under development is a GI-protected Cambodian pepper built for the finest food halls and the kitchens of serious chefs. Not a souvenir, not a supermarket spice rack. A named, documented pepper that belongs beside Alleppey cardamom and Sichuan peppercorns.
The colour and type system behind the work. Each brand keeps its own palette.
Ownable and phonetically clean across English, French and Japanese, signalling premium origin without a generic geographic descriptor.
Distinct enough to stand alone, coherent enough to share a shelf under a Kingdom of Cambodia platform later.
A high-end glass or ceramic vessel, dark tones, minimal type, the GI mark prominent. The product is the star.
Michelin-star supply, luxury food retail, specialty e-commerce and premium gifting.
A concept and research engagement for a client we cannot name. Published here with the brand and client identity withheld.
Where the GI premium leaks, and where it can be recaptured.
A luxury origin brand in the class of the world's protected foods.
Directions screened for sound, meaning and trademark across key markets.
Vessel, hierarchy and the routes to the right shelves and kitchens.
真实品牌，从头到尾打造。
从路边的一罐蜂蜜，到柬埔寨首个风土蜂蜜品牌，每个标签上都有批次级的实证。
查看案例 → 餐饮 · 开发中不是一家零食公司。而是柬埔寨的旗舰高端食品品牌，旨在把更多价值留在本国。
查看案例 → 美妆 · 发布前一个靠价格竞争的产品目录，在不改动配方的前提下，重塑为一个靠实证取胜的品牌。
查看案例 → Beauty · Delivered一款拥有真实分销渠道的强劲产品却无法提升其权威性。我们的审计发现它缺乏信任层，而以梗图为主导的社媒声音正在造成实际损害。
查看案例 → 商业 · 已交付一支超级英雄机修怪广告，以独立制作的预算呈现出大制作的质感。
查看案例 →