Case study · Food & beverage · Client confidential
The world's most coveted pepper · Concept and research · Client confidential · Concept
一款與香檳、大吉嶺齊名的地理標示胡椒，並搭配與之相稱的定位。客戶名稱保密。
Kampot pepper holds a Geographical Indication, the same protected status as Champagne, Parmigiano-Reggiano and Darjeeling, and commands five to ten times the price of commodity pepper. It has never had a brand to match. We did the positioning and the research. The client stays unnamed.
The structural problem is familiar: Cambodia produces the raw material and the world buys it without knowing its name, so the premium flows to intermediaries instead of the farmers and processors.
The positioning under development is a GI-protected Cambodian pepper built for the finest food halls and the kitchens of serious chefs. Not a souvenir, not a supermarket spice rack. A named, documented pepper that belongs beside Alleppey cardamom and Sichuan peppercorns.
The colour and type system behind the work. Each brand keeps its own palette.
Ownable and phonetically clean across English, French and Japanese, signalling premium origin without a generic geographic descriptor.
Distinct enough to stand alone, coherent enough to share a shelf under a Kingdom of Cambodia platform later.
A high-end glass or ceramic vessel, dark tones, minimal type, the GI mark prominent. The product is the star.
Michelin-star supply, luxury food retail, specialty e-commerce and premium gifting.
A concept and research engagement for a client we cannot name. Published here with the brand and client identity withheld.
Where the GI premium leaks, and where it can be recaptured.
A luxury origin brand in the class of the world's protected foods.
Directions screened for sound, meaning and trademark across key markets.
Vessel, hierarchy and the routes to the right shelves and kitchens.
真實品牌，從頭到尾打造。
從路邊的一罐蜂蜜，到柬埔寨第一個風土蜂蜜品牌，每張標籤都附有批次級的佐證。
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