Case study · Beauty · Client confidential
Barrier-first skincare · purgloss.com · Launching soon · Pre-launch
Un catalogue qui se battait sur les prix, transformé en une marque qui se distingue par la preuve, sans toucher à la formule.
A competent cosmetics range with real formulations, sitting in a category where the only visible difference is the number on the shelf edge. Competing there means discounting, and discounting is a race with one ending.
A brand built on a single argument: skin strong enough to stop needing rescue is a better thing to sell than the rescue. It promises the outcome and sells the mechanism.
The pivot was to stop selling the products and start selling a position. The name carries the thesis: gloss is not applied to a surface, it is what a healthy surface does with light.
None of this required a new formula. The chemistry, the manufacturer and the stability data all stayed exactly where they were. The entire distance between the old price and the new one is brand equity, and that distance is the deliverable.
The colour and type system behind the work. Each brand keeps its own palette.
The transferable part. It applies to any manufacturer sitting on a catalogue that sells for less than it should.
Strip every product back to what it physically does. Names hide the real line architecture underneath.
A single convention applied without exception, so a catalogue reads as a line, not a collection.
Trademark, domain, handles. A hard gate, not a parallel task.
Same pack, same tooling. Only the printed surface changes, which removes the largest cost.
The declaration follows the formula, not the name, so the safety substantiation does not restart.
The formula is identical, so the whole gap from old price to new is measurable brand equity.
PurGloss has not launched. The product line, names, pricing and full brand book stay confidential until it does. What we show is the method, because the method is the part that transfers.
A specific, checkable opponent customers can agree with.
A convention that survives the thirtieth product as well as the first.
Petrol ground, bone type, a single brass arc, built against existing tooling.
Published instrumental testing and a batch code on every pack.
Every line written to survive a regulator, a chemist and a sceptic.
A real film produced early and cheap, to test the idea before the budget.
De vraies marques, construites de bout en bout.
D'un bocal au bord de la route à la première marque de miel de terroir du Cambodge, avec une preuve par lot sur chaque étiquette.
Voir l'étude de cas → Alimentation et boissons · En développementPas une entreprise de snacks. La marque alimentaire premium phare du Cambodge, conçue pour garder davantage de valeur au pays.
Voir l'étude de cas → Food & beverage · ConceptUn poivre sous Indication géographique, dans la cour du Champagne et du Darjeeling, avec le positionnement à la hauteur. Nom du client non divulgué.
Voir l'étude de cas → Beauty · DeliveredUn produit solide avec une vraie distribution n'arrivait pas à asseoir son autorité. Notre audit n'a trouvé aucune couche de confiance, et une voix sociale portée par les mèmes qui faisait activement du tort.
Voir l'étude de cas → Spot publicitaire · LivréUn spot de super-héros mécano qui a des airs de grosse production avec un budget indépendant.
Voir l'étude de cas →Des idées transformées en influence
One product, one position, one system of proof. Yours could be next. Invitation-only during launch.