Case study · Beauty · Client confidential
Barrier-first skincare · purgloss.com · Launching soon · Pre-launch
Ein Katalog, der über den Preis konkurrierte, neu aufgebaut zu einer Marke, die über Nachweise überzeugt, ohne die Rezeptur anzutasten.
A competent cosmetics range with real formulations, sitting in a category where the only visible difference is the number on the shelf edge. Competing there means discounting, and discounting is a race with one ending.
A brand built on a single argument: skin strong enough to stop needing rescue is a better thing to sell than the rescue. It promises the outcome and sells the mechanism.
The pivot was to stop selling the products and start selling a position. The name carries the thesis: gloss is not applied to a surface, it is what a healthy surface does with light.
None of this required a new formula. The chemistry, the manufacturer and the stability data all stayed exactly where they were. The entire distance between the old price and the new one is brand equity, and that distance is the deliverable.
The colour and type system behind the work. Each brand keeps its own palette.
The transferable part. It applies to any manufacturer sitting on a catalogue that sells for less than it should.
Strip every product back to what it physically does. Names hide the real line architecture underneath.
A single convention applied without exception, so a catalogue reads as a line, not a collection.
Trademark, domain, handles. A hard gate, not a parallel task.
Same pack, same tooling. Only the printed surface changes, which removes the largest cost.
The declaration follows the formula, not the name, so the safety substantiation does not restart.
The formula is identical, so the whole gap from old price to new is measurable brand equity.
PurGloss has not launched. The product line, names, pricing and full brand book stay confidential until it does. What we show is the method, because the method is the part that transfers.
A specific, checkable opponent customers can agree with.
A convention that survives the thirtieth product as well as the first.
Petrol ground, bone type, a single brass arc, built against existing tooling.
Published instrumental testing and a batch code on every pack.
Every line written to survive a regulator, a chemist and a sceptic.
A real film produced early and cheap, to test the idea before the budget.
Echte Marken, aufgebaut von A bis Z.
Vom Glas am Straßenrand zu Kambodschas erster Terroir-Honigmarke, mit chargengenauem Nachweis auf jedem Etikett.
Fallstudie ansehen → Food & Beverage · In EntwicklungKein Snack-Unternehmen. Kambodschas Vorzeige-Premium-Food-Marke, gebaut, um mehr Wertschöpfung im Land zu halten.
Fallstudie ansehen → Food & beverage · ConceptEin Pfeffer mit geschützter geografischer Angabe in einer Liga mit Champagner und Darjeeling, und die passende Positionierung dazu. Kundenname nicht genannt.
Fallstudie ansehen → Beauty · DeliveredEin starkes Produkt mit echter Distribution konnte seine Autorität nicht ausbauen. Unser Audit fand keine Vertrauensebene und eine meme-getriebene Social-Media-Stimme, die aktiv schadete.
Fallstudie ansehen → Werbespot · GeliefertEin Superhelden-Schrauber-Spot, der aussieht wie eine Großproduktion, auf einem unabhängigen Budget.
Fallstudie ansehen →Von Ideen zu Einfluss
One product, one position, one system of proof. Yours could be next. Invitation-only during launch.