Brand tool · Voice

Вербальная айдентика

A voice that sounds like you, in everyone's hands.

The engine captures how you should sound, writes it down as usable rules and examples, then holds every draft to it, so a new hire or a new market reads on brand from day one.

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Как это работает

You bring a little. The engine gives back a lot, on strategy and in your voice.

What you bring

Samples of writing you like and dislike
Your audience and the tone you want
Words and claims to use or avoid

What Cites X returns

A voice and tone guide with real examples
A do and don't lexicon
A voice the AI applies to every draft automatically

Verbal identity in the real world

3 ways teams put it to work, with the output they get.

Агентства

Ten writers, ten voices

InputAn agency whose client work drifts in tone.

OutputOne voice guide per client the whole team writes to.

Корпоративный сектор

Serious, not stiff

InputA finance brand that reads like a legal disclaimer.

OutputA voice that stays credible but sounds human, with examples.

Латинская Америка

One brand, three languages

InputA brand expanding across Spanish and Portuguese markets.

OutputA voice that holds across languages, written natively, not translated.

This is a handful of examples. In the platform, Вербальная айдентика adapts to your brand, your market and your moment. See it on your own brand →

More brand tools

The brand platform is a full toolkit. Explore the rest.

Идеи во влияние

Put Verbal identity to work

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