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Brand tool · Voice

Verbal identity

A voice that sounds like you, in everyone's hands.

The engine captures how you should sound, writes it down as usable rules and examples, then holds every draft to it, so a new hire or a new market reads on brand from day one.

Start self-serve → Work with our team
Verbal identity

How it works

You bring a little. The engine gives back a lot, on strategy and in your voice.

What you bring
  • Samples of writing you like and dislike
  • Your audience and the tone you want
  • Words and claims to use or avoid
What Cites X returns
  • A voice and tone guide with real examples
  • A do and don't lexicon
  • A voice the AI applies to every draft automatically

Verbal identity in the real world

3 ways teams put it to work, with the output they get.

Ten writers, ten voices
Agencies

Ten writers, ten voices

InputAn agency whose client work drifts in tone.
OutputOne voice guide per client the whole team writes to.
Serious, not stiff
Corporate

Serious, not stiff

InputA finance brand that reads like a legal disclaimer.
OutputA voice that stays credible but sounds human, with examples.
One brand, three languages
Latin America

One brand, three languages

InputA brand expanding across Spanish and Portuguese markets.
OutputA voice that holds across languages, written natively, not translated.

This is a handful of examples. In the platform, Verbal identity adapts to your brand, your market and your moment. See it on your own brand →

More brand tools

The brand platform is a full toolkit. Explore the rest.

Brand strategy Positioning Naming Visual identity Brand narrative Audience & personas Competitive edge Messaging kit Campaign concepts Rebrand & refresh Brand for AI Name & availability check

Ideas into influence

Put Verbal identity to work

Start self-serve in minutes, or bring in our team. Invitation-only during launch.

Request access → Talk to us