Case study · Food & beverage
Premium Cambodian cashews · Kingdom of Cambodia · In development · In development
단순한 스낵 회사가 아닙니다. 더 많은 가치를 국내에 남기기 위해 세운, 캄보디아의 대표 프리미엄 식품 브랜드.
Elephant Cashews is Cambodia's answer to Swiss chocolate and Colombian coffee: a flagship premium food brand where exceptional quality meets national pride. Every bag is grown, processed, packed and branded in Cambodia.
Cambodia grows some of the finest cashews in the world. For decades most of them crossed the border before anyone knew where they came from. Today farmers grow the crop while others process, brand and export it, and earn the premium.
Elephant Cashews changes that equation, helping Cambodia climb one step higher in the value chain and keep more of the wealth inside the country that produced the product. That story alone is worth millions in branding.
Every bag builds Cambodia.
The colour and type system behind the work. Each brand keeps its own palette.
Every purchase supports Cambodian agriculture. Every label tells a Cambodian story.
Real farmers, named and photographed. Every purchase supports the families who grow the crop.
Never race to be the cheapest. Become the best.
Where it came from, who processed it, how it was grown, who benefits. No mystery.
Strategy and positioning are locked. The identity and packaging system is on the bench now, with the same proof architecture built for Santuk, moved from a jar to a pouch.
Flagship premium positioning on quality plus national pride.
A brand built around one line: every bag builds Cambodia.
Engraved gold linework, Khmer ornament, bilingual as standard.
A scannable code resolving to harvest, province and roast date.
A benefit-first storefront with export shipping and gifting.
Export in three waves, starting with six markets.
실제 브랜드를, 처음부터 끝까지 구축했습니다.
길가에서 팔던 꿀단지에서, 모든 라벨에 배치 단위 증명을 담은 캄보디아 최초의 테루아 꿀 브랜드로.
사례 보기 → 뷰티 · 출시 전가격으로 경쟁하던 카탈로그를, 제품 배합은 그대로 둔 채 근거로 경쟁하는 브랜드로 재구축했습니다.
사례 보기 → Food & beverage · Concept샴페인, 다르질링과 어깨를 나란히 하는 지리적 표시(GI) 후추, 그리고 그에 걸맞은 포지셔닝. 클라이언트명은 비공개.
사례 보기 → Beauty · Delivered실제 유통망을 갖춘 강력한 제품이 정작 권위를 키우지 못했습니다. 우리의 진단 결과 신뢰 레이어가 전혀 없었고, 밈 중심의 소셜 보이스가 오히려 해를 끼치고 있었습니다.
사례 보기 → 커머셜 · 완료독립 제작 예산으로 대형 프로덕션처럼 보이게 만든 슈퍼히어로 '그리스 몽키' 광고.
사례 보기 →