Case study · Food & beverage
Premium Cambodian cashews · Kingdom of Cambodia · In development · In development
スナック会社ではありません。より多くの価値を自国に残すために築かれた、カンボジアを代表するプレミアム食品ブランドです。
Elephant Cashews is Cambodia's answer to Swiss chocolate and Colombian coffee: a flagship premium food brand where exceptional quality meets national pride. Every bag is grown, processed, packed and branded in Cambodia.
Cambodia grows some of the finest cashews in the world. For decades most of them crossed the border before anyone knew where they came from. Today farmers grow the crop while others process, brand and export it, and earn the premium.
Elephant Cashews changes that equation, helping Cambodia climb one step higher in the value chain and keep more of the wealth inside the country that produced the product. That story alone is worth millions in branding.
Every bag builds Cambodia.
The colour and type system behind the work. Each brand keeps its own palette.
Every purchase supports Cambodian agriculture. Every label tells a Cambodian story.
Real farmers, named and photographed. Every purchase supports the families who grow the crop.
Never race to be the cheapest. Become the best.
Where it came from, who processed it, how it was grown, who benefits. No mystery.
Strategy and positioning are locked. The identity and packaging system is on the bench now, with the same proof architecture built for Santuk, moved from a jar to a pouch.
Flagship premium positioning on quality plus national pride.
A brand built around one line: every bag builds Cambodia.
Engraved gold linework, Khmer ornament, bilingual as standard.
A scannable code resolving to harvest, province and roast date.
A benefit-first storefront with export shipping and gifting.
Export in three waves, starting with six markets.
一から築き上げた、実在のブランド。
道端の瓶売りから、カンボジア初のテロワール蜂蜜ブランドへ。すべてのラベルに、バッチ単位の証明を。
事例を見る → ビューティー · ローンチ前価格で勝負していたカタログを、処方はそのままに、証拠で勝負するブランドへと作り変えました。
事例を見る → Food & beverage · Conceptシャンパンやダージリンと同格の地理的表示（GI）胡椒。それにふさわしいポジショニングとともに。クライアント名は非公開。
事例を見る → Beauty · Delivered確かな流通網を持つ優れた製品が、権威を高められずにいました。私たちの監査では、信頼の層が存在せず、ミーム頼みの SNS のボイスが実害を与えていることがわかりました。
事例を見る → コマーシャル · 納品済みインディーズ予算ながら大作のように見える、スーパーヒーロー風の整備士スポット広告。
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