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Case study · Food & beverage

Santuk

Single-origin honey  ·  Phnom Santuk · Cambodia · Est. 809  ·  Shipped

從路邊的一罐蜂蜜,到柬埔寨第一個風土蜂蜜品牌,每張標籤都附有批次級的佐證。

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Santuk

The transformation

Before

A product with no declared origin, no documented batches, and packaging that competed on shelf presence rather than substance.

After

Cambodia's first terroir honey brand. Single declared origin, batch-level QR traceability, and export-ready positioning.

On the slopes of Phnom Santuk, 809 stone steps climb above the plains of Kampong Thom. The mountain holds moisture the flatlands do not, and in the flowering months cashew trees bloom across the hillsides. The honey is harvested from this region alone, never blended across provinces, and each batch is documented from hive to jar.

Cambodia had plenty of honey. It had no honey brand. We built one, on wine logic rather than honey marketing: declare the origin, document the batch, and let the place speak.

One mountain. One harvest. One jar.

Brand identity

The colour and type system behind the work. Each brand keeps its own palette.

Deep charcoal#1F1F1F主要
Warm cream#F4F1E8主要
Mountain gold#B28A3ESecondary
Dark forest#2E3A2CSecondary
Amber honey#D79B2CAccent
AaCormorant GaramondSerif, for heritage and craft
AaInterSans, for precision and proof
The cream colourway, built for specialty retail and gifting
The cream colourway, built for specialty retail and gifting
Single origin: harvested on the slopes of Phnom Santuk
Single origin: harvested on the slopes of Phnom Santuk
Documented from hive to jar
Documented from hive to jar

Five brand pillars

The rules the brand never breaks.

01Geographic integrity

One mountain, one region. Not blended across provinces, ever.

02Seasonal expression

Honey varies by bloom window, documented and celebrated the way wine celebrates the vintage.

03Traceable proof

A QR code and batch ID on every jar. Every claim verifiable, every batch linked to a record.

04Responsible harvest

Sustainability as an operational discipline, not a marketing claim.

05Cambodian terroir

The character of this honey belongs to this place.

What we delivered

Eight deliverables, one system. Every piece flows from one master rulebook, so the label, the website and the pitch all make the same claim.

01
Brand positioning & strategy

Terroir positioning, wine logic applied to honey, and the gap analysis behind it.

02
Brand naming

Santuk, named for the mountain. One word, one origin, ownable.

03
Logo system

Five variants: primary, secondary, seal and stamp, monochrome, micro.

04
Packaging design

Two colourways: charcoal for the export shelf, cream for artisanal retail.

05
QR batch traceability

A scannable origin record on every jar, in the format STK-26-CB-01.

06
Website design & build

A standalone site: origin, traceability, batch archive and shop.

07
Copy & content framework

Tone of voice, approved microcopy and claims discipline.

08
Go-to-market strategy

Local anchor, then regional export, then international flagship, in sequence.

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