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Case study · Food & beverage

Santuk

Single-origin honey  ·  Phnom Santuk · Cambodia · Est. 809  ·  Shipped

길가에서 팔던 꿀단지에서, 모든 라벨에 배치 단위 증명을 담은 캄보디아 최초의 테루아 꿀 브랜드로.

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Santuk

The transformation

Before

A product with no declared origin, no documented batches, and packaging that competed on shelf presence rather than substance.

After

Cambodia's first terroir honey brand. Single declared origin, batch-level QR traceability, and export-ready positioning.

On the slopes of Phnom Santuk, 809 stone steps climb above the plains of Kampong Thom. The mountain holds moisture the flatlands do not, and in the flowering months cashew trees bloom across the hillsides. The honey is harvested from this region alone, never blended across provinces, and each batch is documented from hive to jar.

Cambodia had plenty of honey. It had no honey brand. We built one, on wine logic rather than honey marketing: declare the origin, document the batch, and let the place speak.

One mountain. One harvest. One jar.

Brand identity

The colour and type system behind the work. Each brand keeps its own palette.

Deep charcoal#1F1F1F프라이머리
Warm cream#F4F1E8프라이머리
Mountain gold#B28A3ESecondary
Dark forest#2E3A2CSecondary
Amber honey#D79B2CAccent
AaCormorant GaramondSerif, for heritage and craft
AaInterSans, for precision and proof
The cream colourway, built for specialty retail and gifting
The cream colourway, built for specialty retail and gifting
Single origin: harvested on the slopes of Phnom Santuk
Single origin: harvested on the slopes of Phnom Santuk
Documented from hive to jar
Documented from hive to jar

Five brand pillars

The rules the brand never breaks.

01Geographic integrity

One mountain, one region. Not blended across provinces, ever.

02Seasonal expression

Honey varies by bloom window, documented and celebrated the way wine celebrates the vintage.

03Traceable proof

A QR code and batch ID on every jar. Every claim verifiable, every batch linked to a record.

04Responsible harvest

Sustainability as an operational discipline, not a marketing claim.

05Cambodian terroir

The character of this honey belongs to this place.

What we delivered

Eight deliverables, one system. Every piece flows from one master rulebook, so the label, the website and the pitch all make the same claim.

01
Brand positioning & strategy

Terroir positioning, wine logic applied to honey, and the gap analysis behind it.

02
Brand naming

Santuk, named for the mountain. One word, one origin, ownable.

03
Logo system

Five variants: primary, secondary, seal and stamp, monochrome, micro.

04
Packaging design

Two colourways: charcoal for the export shelf, cream for artisanal retail.

05
QR batch traceability

A scannable origin record on every jar, in the format STK-26-CB-01.

06
Website design & build

A standalone site: origin, traceability, batch archive and shop.

07
Copy & content framework

Tone of voice, approved microcopy and claims discipline.

08
Go-to-market strategy

Local anchor, then regional export, then international flagship, in sequence.

More of our work

실제 브랜드를, 처음부터 끝까지 구축했습니다.

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뷰티 · 출시 전

PurGloss

가격으로 경쟁하던 카탈로그를, 제품 배합은 그대로 둔 채 근거로 경쟁하는 브랜드로 재구축했습니다.

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Food & beverage · Concept

캄포트 후추

샴페인, 다르질링과 어깨를 나란히 하는 지리적 표시(GI) 후추, 그리고 그에 걸맞은 포지셔닝. 클라이언트명은 비공개.

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Beauty · Delivered

브랜드 권위 진단

실제 유통망을 갖춘 강력한 제품이 정작 권위를 키우지 못했습니다. 우리의 진단 결과 신뢰 레이어가 전혀 없었고, 밈 중심의 소셜 보이스가 오히려 해를 끼치고 있었습니다.

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커머셜 · 완료

Ever Fresh

독립 제작 예산으로 대형 프로덕션처럼 보이게 만든 슈퍼히어로 '그리스 몽키' 광고.

사례 보기 →

아이디어를 영향력으로

이런 브랜드를 의뢰하세요

One product, one position, one system of proof. Yours could be next. Invitation-only during launch.