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Case study · Commercial

Ever Fresh

A TV commercial, live action meets 3D  ·  Animation & commercial  ·  Delivered

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Ever Fresh

Ever Fresh needed a commercial that was emotionally engaging and visually distinctive: a superhero grease-monster narrative, hard to do in live action alone and expensive in full CGI. We built it with a hybrid pipeline instead.

Live footage was shot on set, then rebuilt in post with a Blender 3D character, energy effects and animation-style transitions. Live action underneath, computer graphics on top, in every frame.

The result is a TV-ready commercial that punches well above its budget, the advantage we bring to brands that will not justify major studio costs but will not compromise on quality either.

If you need a commercial that looks like a major production on an independent budget, this is what that looks like.
The hero powers up: live action composited with effects
The hero powers up: live action composited with effects
The payoff frame, sold in under two seconds
The payoff frame, sold in under two seconds
The full range resolved into a broadcast end card
The full range resolved into a broadcast end card

Capabilities demonstrated

Everything between the brief and the broadcast master happened in house.

01
Live action direction

Direction and production on set, from casting to final take.

02
3D character animation

The grease monster modelled, rigged and animated in Blender.

03
Live action / CGI compositing

Character and effects integrated into the live plates in post.

04
Sound design

Effects and mix built to carry the narrative on a TV soundstage.

05
Broadcast-ready delivery

Colour, conform and delivery specs for television placement.

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