Compare
Most tools do one slice: a media database, a newswire, or a traditional agency. Cites X starts at the brand and carries it through to coverage and AI citations, self-serve or with our team.
Databases and newswires, compared on what teams actually need.
| Cites X | Cision | Muck Rack | Prezly | Business Wire | PR Newswire | |
|---|---|---|---|---|---|---|
| Brand strategy & identity | Yes | No | No | No | No | No |
| Self-serve, same-day | Yes | Partly | Partly | Yes | Partly | Partly |
| AI at every step | Yes | Add-on | Add-on | Limited | No | No |
| See how AI answers cite you | Yes | No | No | No | No | No |
| SE Asia + Latin America depth | Deep | Thin | Thin | Thin | Wire-only | Wire-only |
| Time to first campaign | Minutes | Days | Days | Days | Hours | Hours |
| Entry price | From $99/mo | $7k+/yr | $5k+/yr | $290+/mo | Per release | Per release |
The big agencies do deep work, slowly and at high cost. We get you most of the way in moments, and partner when you want more.
| Cites X | Traditional agency (Edelman-tier) | Boutique branding studio | |
|---|---|---|---|
| Brand strategy | Yes, guided | Yes | Yes |
| Self-serve option | Yes | No | No |
| Speed to launch | Minutes to days | Weeks to months | Weeks |
| AI citation visibility | Yes | No | No |
| Typical cost | From $99/mo | $5k to $50k+/mo | $10k to $100k+/project |
Comparison based on publicly available information, October 2026. Product names and trademarks belong to their respective owners. Not affiliated with or endorsed by the companies named.
Ideas into influence
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