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FAQ

Questions buyers ask, answered.

What Cites X is, how GEO and earned media work, and how to become the answer AI gives.

What is Cites X?

Cites X is an AI brand and PR platform. It builds your brand strategy, turns it into stories journalists will actually publish, and tracks how that coverage gets cited in AI answers. You can use it self-serve or bring in the Cites X team. It is built for Asia first, and also covers North America, Europe and Latin America.

What is Generative Engine Optimization (GEO)?

GEO is the practice of getting your brand named and cited by AI engines like ChatGPT, Claude, Gemini and Perplexity when buyers ask them for the best in your category. Where SEO targets a ranked list of links, GEO targets the answer the engine gives.

How do I get my brand cited by AI like ChatGPT and Claude?

AI engines cite sources they trust: authoritative coverage, clear and consistent information on your own site, and corroboration across independent places. The most powerful lever is earned media, real coverage in the outlets those engines read. Cites X helps you earn that coverage and then shows you how the engines are citing it.

What is the difference between GEO and SEO?

SEO optimizes for a position in a ranked list of links. GEO optimizes to be named and cited inside an AI engine's synthesized answer. They overlap, because both reward crawlable, authoritative, well-structured content, but the goal is different: a ranking versus being the answer itself.

How is earned media different from advertising?

Advertising is space you buy and fully control. Earned media is coverage a third party chooses to give you, a journalist's article or an AI engine's citation. It carries more trust precisely because you did not pay for it.

Does Cites X work for Southeast Asia and other Asian markets?

Yes. Cites X is Asia-first, with deep coverage of Singapore, Hong Kong and the wider region, and it works in each market's own language rather than translating a single result. It also covers North America, Europe and Latin America.

Can I use Cites X myself, or do I need an agency?

Both. It is a self-serve platform you can drive yourself, and you can bring in the Cites X team for strategy and custom work whenever you want a partner.

Wie viel kostet Cites X?

Solo is $99 a month for a founder or in-house lead. Agency is $499 a month for a full agency desk running multiple client workspaces. Network is $399 per seat for teams of ten or more. Every plan is billed annually, in USD.

How does Cites X find the right journalists?

It matches your story to reporters by what they actually write about, reading full article bodies rather than relying on a stale contact export, then helps you reach them through public, legitimate channels.

How does Cites X measure results?

It tracks replies and coverage, and reads how your story surfaces in AI answers, including which sources the engines cite instead of you and where to focus to close the gap.

What is share of answer?

Share of answer is your brand's portion of an AI engine's answer for a given question, relative to competitors. It is to AI search what share of voice is to traditional media.

How long until I see coverage?

You can go from a business objective to a drafted, targeted pitch in minutes. Actual coverage depends on the story and the outlet, but the groundwork that usually takes weeks happens the same day.

Is my data private?

Yes. Your workspace, contacts and campaigns are yours. Cites X is built free-first and privacy-first, with EU and US compliance from day one.

What languages does Cites X support?

The platform and site are available in twelve languages: English, Simplified Chinese, Traditional Chinese, Japanese, Korean, Thai, Indonesian, Malay, Vietnamese, Russian, German and French.

Von Ideen zu Einfluss

Become the answer AI gives.

Start self-serve, or bring in our team.