Books worth citing
Long-form books on brand, PR, and getting cited by AI. Written by the Cites X team, free to read, built for founders and teams who want to be the answer.
How to become the answer AI gives
Buyers ask AI who to trust. This is the PR playbook for winning the coverage that makes you the cited answer, not just measuring whether you are.
Read free →
Breaking into SEA, Hong Kong and Singapore, in-language
The outlets and desks that actually matter across Southeast Asia, what gets covered versus ignored, built on our archive of 12,000+ reporters across 31 markets.
Read free →The new share of voice, for the AI era
When AI answers replace the search page, "share of voice" is measured differently. How to define, track and grow your share of the answer.
In the worksThe founder's funnel, from strategy to coverage
Why the funnel starts with brand, not the press release, and how to build the strategy that makes every pitch, story and page land.
In the worksEarn real coverage without an agency
The lean operating system for a founder or in-house lead to run brand and PR as software, and ship coverage the same day.
In the worksMeasuring PR that actually matters
The new PR scoreboard: from clippings to AI citations to pipeline, and how to prove the work moved the business.
In the worksWin the journalist's request, fast
How to turn journalist requests across HARO, Bluesky and Featured into coverage, with grounded, on-brand responses that get picked.
In the worksHow AI rewrites branding and PR
The big picture: how AI reshapes brand strategy, media relations and measurement, and what the next five years of the industry look like.
In the works