Ideas worth citing
Playbooks on brand strategy, PR, and getting cited by AI. Practical, no fluff, written for teams that want to move fast.
Two opposite mistakes wreck most people's results with AI: treating it like a search box, or treating it like a self-aware mind. It is neither. The skill that changes everything is learning to instruct it.
October 2026 · 6 min read
We are opening Cites X in private beta, starting in Singapore and Hong Kong. The thesis: buyers now ask AI who to trust, and winning that answer starts with brand, then earned media, in the markets global tools cover thinnest.
October 2026 · 5 min read
We mapped thousands of reporters across global outlets. Only about one in eight publishes a findable public contact. Here is what that means for getting covered, and cited by AI.
October 2026 · 5 min read
Buyers now ask AI tools who to trust. Here is how to become the answer ChatGPT, Claude and others cite.
October 2026 · 4 min read
Chasing press before fixing your brand wastes both. Get the order right, and your PR finally lands.
October 2026 · 4 min read
How Cites X turns a brand strategy into AI citations, in five steps: strategy, angle, content, pitch, coverage.
October 2026 · 4 min read
Skip the six-week branding project. Build a clear, usable brand strategy in a day, then put it straight to work.
October 2026 · 4 min read
Share of answer is how often AI tools name you to buyers. Here is what it means and how to raise it.
October 2026 · 4 min read
SEO ranks pages. GEO earns citations in AI answers. Learn the difference and why brand drives both.
October 2026 · 4 min read
Run brand-led PR yourself, without an agency retainer or a full-time comms hire.
October 2026 · 4 min read
Tell your story and earn coverage without diverting money from the mission.
October 2026 · 4 min read
Southeast Asia is many markets, not one, and here is how to pitch it without wasting a single send.
October 2026 · 4 min read
Translation is not localisation: here is how to earn real coverage across Latin America's markets.
October 2026 · 4 min read
One page that turns your brand strategy into pitches, content and coverage that always sound like you.
October 2026 · 4 min read
What earns a reply from Asian tech reporters, and the common mistakes that get your email deleted.
October 2026 · 4 min read
A practical playbook for re-branding without losing the customers, press and AI visibility you already earned.
October 2026 · 4 min read
How beauty brands earn editor attention in a crowded category: build the brand first, then pitch the right writers.
October 2026 · 4 min read
How to turn a single local food or restaurant opening into regional and national press coverage.
October 2026 · 4 min read
How Web3 projects win serious press: explain the product in plain language and build a brand that signals trust.
October 2026 · 4 min read
How agencies use AI to serve more clients at the same standard, keeping human judgement where it counts.
October 2026 · 4 min read
Move PR measurement beyond clips to AI citations and pipeline, and turn coverage into a growth channel you can steer.
October 2026 · 4 min readIdeas into influence
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