# Services > Two ways to work with Cites X: a self-serve AI platform you drive yourself, or consulting and custom builds with our team. Source: https://citesx.com/services Services # Two ways to work. One platform underneath. Drive it yourself, or bring in our team. Start self-serve and add consulting when you want a partner, or ask us to build custom tools on top for your growing business. ### Do it yourself Everything a branding and PR team needs, as software. Sign in, build the brand, and ship coverage the same day. - Brand strategy and identity, guided by AI - Content, newsroom, pitching and outreach - AI Citation Lens and monitoring - From $99/mo, billed annually ### Work with our team A partner for the strategy and the heavy lifting, plus custom applications and technology built on top of the platform. - AI and brand-development audits, with a plan to execute - Brand strategy and re-branding engagements - Managed campaigns across your markets - Custom apps, integrations and automation - Agency and enterprise retainers ## Not a point tool. A whole brand and PR department. One platform, a serious stack of tools across eleven modules. One subscription, not a licence stack of point tools. #### Brand engine Strategy, identity and story, built from a short interview. - Guided brand interview - Positioning and message house - Name, domain and trademark availability check - Voice captured and auto-applied - Thirteen brand tools, with examples #### Stories & content Owned media, on brand, with AI drafting. - Stories block editor and templates - Write-with-AI in your own voice - Blog and content AI studio: SEO, rewrite, channel versions - Content pillars and calendar #### Newsroom & media kit A public press page and kit per client. - Branded newsroom per client - One-click media kit to PDF - Per-client microsites and themes - No paid newsroom licence #### Pitch & outreach The right desks, on message, from your inbox. - Audience-first angle engine - Send from Gmail or Microsoft 365 - Open, click and follow-up tracking - AI nudge and reply classifier - Templates and click-to-send: email, WhatsApp, Telegram #### Media CRM & contacts A living contact book that targets for you. - Journalist and outlet database: 12 Asian markets, 214 outlets - Contacts CSV and Excel import, auto-map and dedupe - Live targeting by beat and recent work - Company and reporter enrichment #### Coverage & monitoring Prove it landed, then learn from it. - Mention monitoring: web and news, RSS and Alerts - Coverage tracking as it lands - An outcome loop that re-ranks the next pitch - Per-campaign and monthly or quarterly reports #### AI Citation Lens Become the answer ChatGPT and Claude give. - Answer tracking across AI engines - Source-gap analysis - Share-of-answer trend - Tied to your real coverage #### Agency & multi-client Run a whole book of clients from one desk. - A separate workspace per client, on each brand - Proposals with a client Accept loop - Client share links with per-open tracking - Feature Control: price every feature per plan, agency or user, plus add-ons #### Leads & pipeline Turn your newsroom into inbound. - A lead beacon for your site or newsroom - Lead ingest with file store - Phone and email dedupe - A simple enquiry pipeline #### Compliance & control EU and US ready, with you in control. - Consent and suppression lists - Approvals before anything sends - Region-aware rules on every send - HTML sanitiser and rate limits #### Works where you do Use Cites X inside ChatGPT and Claude. - A hosted MCP server - Gmail and Microsoft 365 sign-in - Telegram and WhatsApp notifications - In-language AI models for each market One subscription covers every module, and every plan starts with a one-month trial. [See pricing →](https://citesx.com/pricing.php) Not sure where you stand? We also run a one-off **AI and brand-development audit**: a documented, severity-ranked read of your whole presence, with a plan to fix it. [See a sample audit →](https://citesx.com/work/oral-care-audit) Built for agencies and teams with many clients ## One desk. Every client. Their own brand. Run a whole book of clients without a tab-storm or a licence for each tool. Each client gets its own workspace, brand and newsroom, and you keep control of what every plan, agency or user can do. #### A workspace per client Everything scoped and on each client's own brand, voice and contacts. #### A built-in CRM Contacts, journalists, outlets and enquiries, imported and kept current. #### Proposals that close Send a proposal with a client Accept loop, and track every open. #### Bill your way Feature Control prices each feature per plan, agency or user, plus add-ons. ## How an engagement runs Fast, structured, and far quicker than a traditional agency. #### 1 · Brand We define, build and refine the strategy, message house and voice with you. #### 2 · Build Content, campaigns and, if you need them, custom tools on the platform. #### 3 · Grow Coverage, AI citations and reporting, across every market you target. Ideas into influence ## Self-serve, or with our team. Start in minutes, or tell us what you are building. 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