# Compare Cites X

> How Cites X compares to PR platforms (Cision, Muck Rack, Prezly, Business Wire, PR Newswire) and to branding and PR agencies, on self-serve, speed, depth and price.

Source: https://citesx.com/compare

Compare

# Where Cites X fits

Most tools do one slice: a media database, a newswire, or a traditional agency. Cites X starts at the brand and carries it through to coverage and AI citations, self-serve or with our team.

## Vs PR platforms

Databases and newswires, compared on what teams actually need.

-  

- Cites X

- Cision

- Muck Rack

- Prezly

- Business Wire

- PR Newswire

- Brand strategy & identity

- Yes

- No

- Self-serve, same-day

- Yes

- Partly

- Yes

- Partly

- AI at every step

- Yes

- Add-on

- Limited

- No

- See how AI answers cite you

- Yes

- No

- SE Asia + Latin America depth

- Deep

- Thin

- Wire-only

- Time to first campaign

- Minutes

- Days

- Hours

- Entry price

- From $99/mo

- $7k+/yr

- $5k+/yr

- $290+/mo

- Per release

## Vs branding & PR agencies

The big agencies do deep work, slowly and at high cost. We get you most of the way in moments, and partner when you want more.

-  

- Cites X

- Traditional agency (Edelman-tier)

- Boutique branding studio

- Brand strategy

- Yes, guided

- Yes

- Self-serve option

- Yes

- No

- Speed to launch

- Minutes to days

- Weeks to months

- Weeks

- AI citation visibility

- Yes

- No

- Typical cost

- From $99/mo

- $5k to $50k+/mo

- $10k to $100k+/project

Comparison based on publicly available information, October 2026. Product names and trademarks belong to their respective owners. Not affiliated with or endorsed by the companies named.

Ideas into influence

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